6 krypton learns that "Convenient Home" has received millions of RMB angel rounds of investment, and the management is Lenovo Yongxuan Feng Tao.
Nobody convenience store outlet is right, fruit box, F5 future store, Shenlan technology, Easy GoAs players gathered, Amazon, Rosen, Alibaba, Wal-Mart and other giants also tried water.
Convenient Home was founded in March 2017 in Shanghai. Convenience home has two kinds of products: mini-unmanned convenience store and medium-sized unmanned convenience store. Compared with many players, the difference of convenience home lies in its flexibility.
Convenient home "mini-unmanned convenience store", the smallest unit covers less than 1 square metre (0.68 square metre), more flexible places, including subway stations, office buildings, colleges and universities, a smallest unit convenience store costs about 13,000 yuan (batch production may be lower). The smallest unit of unmanned convenience stores, according to the distribution of the flow of people, "together" up a larger unit of convenience stores. For less than 100 people, one can be placed; for about 100 people, two can be spelled; for more than 500 people, four can be spelled. Convenient home's "medium-sized unmanned convenience store" is a combination of six mini-convenience stores. At the same time, tables and chairs are added in the space to provide consumers with a rest area, which can be placed in relatively open areas, parks and so on.
Technically, the convenience home has set up RFID in each shelf, and sealed and shielded the cracks in each corner, so that the recognition rate is higher. The process is very simple, using Alipay sweep code to open the door, take it away, Alipay automatically deduct money (WeChat is negotiating). In the future, convenience home hopes to do palmprint recognition on the door handle, when consumers "open the door" this action, it can be recognized.
Conceptually, the facilitator is actually closer to the vending machine. Fan Shaowei, the founder, believes that the facilitator is an improvement on the traditional vending machine. On the one hand, most of the traditional vending machines are based on drinks and fixed packaged snacks, while the convenience home will be based on "fresh food" which meets the health trend; on the other hand, the delivery process of traditional vending machines is to pay first and then ship. The display of pipelines makes the space utilization rate low, if it is fresh food commodities. It is also possible to deform in the process of falling. Convenient home for the first to take goods, then deduct money, can be stacked, dense arrangement, so that the space utilization rate is higher. "In the same area, our delivery rate is twice as high as that of traditional vending machines."
Convenient home selection logic is to choose different goods according to different venues, such as meeting the needs of white-collar breakfast in the office building, providing convenience, sandwiches, salad and so on, and providing snacks, brine, bread and so on in universities. Comparing with the average unit price of the whole family (14 yuan), the average unit price of the convenience family will be set at about 10 yuan. In addition, through small programs, consumers can feed back what they want to eat, and guide the selection of categories in reverse according to the data.
In addition to micro and medium convenience stores, convenience home has a third aspect of business - the transformation of traditional couple stores. Off-line couple stores are characterized by different sizes and areas. Convenient home provides unmanned convenience stores renovation scheme. First, couple stores share site resources and share sales; second, franchise mode, the income ratio is higher. On the one hand, small shopkeepers don't need to be there for more than ten hours a day. On the other hand, they can extend other businesses to get more profits, such as milk tea, coffee and so on.
"Whether it's no one retailing or someone retailing, it's essentially a retail business." Fan Shaowei said. Since it is a retail business, in the layout of the site, we need to stand in the overall perspective, "most afraid of a hammer in the east, a stick in the west."
The reasonable layout of points, lines and surfaces can reduce the operation cost and logistics cost to the greatest extent. Two important factors need to be considered: the flow of people and the coordination of laying points. Convenient home's idea is to lay out a medium-sized unmanned convenience store in a densely populated area, and then to lay out 10 mini-unmanned convenience stores within a circumference of 100 meters to form a "minimum replenishment unit", one person can be responsible for the replenishment of 20 equipment.
As for the cost of RFID tagging, Fan Shaowei holds an optimistic attitude. At present, the cost of tagging is between 0.5 and 0.6 yuan, but with the popularity of RFID in the retail market, the price of RFID tagging will certainly decrease.
After this round of financing, Convenient Home will set up a pilot operation point in Shanghai, medium-sized + mini-unmanned convenience stores, with 20 outlets expected to be laid. At present, facilitators are seeking Pre-A round of financing to expand production and put into operation.
On the team side, CEO Fan Shaowei graduated from Harbin University of Technology and was a manager of the northern region of the business software channel department. He is a continuous entrepreneur. COO Wu Wei is a master of Shanghai Jiaotong University. He has been working continuously in the field of fast-food products. CTO Peng Genggeng graduated from Shanghai University with a major in Computer Engineering and was a senior engineer in advertising platform Department of Tencent OMG business group.